About Us
Grow Your Business Effectively
About US
YOUR-WAY-IN is a unique service provider offering international business development and market entry services specializing in creating and executing B2B growth strategies in German speaking countries. We help you to find business opportunities, build your sales channels and establish your operations in the new region and support you in any challenges during the internationalization path.
YOUR-WAY-IN´S charter and philosophy has been developed by professional field sales experts across extensive areas
To enter a new market, especially if it is a foreign market, in addition to a convincing product, you also need to know the mentality of the country.
It's true that the internet and the ease of travelling around have brought markets closer together, but traditions, culture and mentality always remain the main elements that characterize a people.
If these factors are not taken into account, difficulties may arise, which at first are ignored or appear very distant. With our experience, intercultural skills and knowledge of German-speaking countries, we will provide you with our know-how to bring you as close as possible to your future customers in those countries and make sure that you can operate with peace of mind knowing that you always have us at your side to resolve any conflicts that may arise. Your-way-in will always be at your side and help you to grow your business abroad.
Massimo Marano
Massimo began his professional career working as an interpreter for several Italian companies that presented their products at international trade fairs in Germany. In a very short time the role of interpreter turned into a consulting role. The most important stages of his career were companies such as BMW AG, Gruppo-Kirch, STAR AG and finally SPEEXX where for twenty years he was coordinator of international projects.
Massimo has always had a particular interest in intercultural issues, so much so that he created working groups at the Italian-German Chamber of Commerce in Munich and then at the renowned Italian-German Centre in Villa Vigoni on Lake Como. Companies such as Siemens and Accenture have also made use of his experience in the intercultural field.
Since 2007 he has worked as an author for renowned German publishing houses such as DTV, Piper and Pons.
